Mark Zuckerberg recently officially announced the imminent launch of a digital fashion marketplace for Meta avatars. He described in a statement: “It’s basically a fashion store for your Meta avatar. We already have all kinds of free clothing, but we also want to try to create this market. ”

The first three brands to collaborate with Meta to develop digital fashion experiences are Balenciaga, Thom Browne and Prada, and to showcase the collections, Mark Zuckerberg personally wears the pieces through his avatar. Eva Chen, Director of Fashion Partnerships at Instagram, said: “Digital merchandise will become an important way to express yourself in the virtual world and a big driver of the creative economy. We will be adding more brands and bringing them to VR soon!” In addition to In addition to inviting brands to create series in the virtual world, she also looks forward to seeing brands that do not actually exist in reality appear in the virtual world.

The Meta Avatars Store will be launched in the United States, Canada, Thailand and Mexico next week. The clothing purchased can be used by the avatars on the Meta platform, including Facebook, Instagram and Messenger. Interested readers may wish to pay more attention to related news .

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