To celebrate the upcoming Pride Month, Apple today released a new Apple Watch Rainbow Collection to show support for the global LGBTQ+ community and the movement for equality.

Among them, the loop-type sports strap and the woven single-loop strap are presented in gradient rainbow colors, and some styles even have the word “pride” woven directly on the strap.

At present, the three straps have been sold on Apple’s official website, and you want to buy them as soon as possible.

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